At a press conference in advance of the Productronica trade show, Günter Lauber, SIPLACE CEO, explained the new, significantly more customer-oriented structure of the innovation and technology leader for placement solutions. Lauber also used this opportunity to describe “build-to-order” (BTO) as the new strategic direction for SIPLACE’s product development activities and announced innovative hardware, software and service products which will make SIPLACE the world's first equipment supplier able to implement modern BTO concepts in electronics manufacturing.
